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/ / / / New on Sports Illustrated: How LeBron's 'I'm Coming Home' Essay Inspired His Budding Media Empire

New on Sports Illustrated: How LeBron's 'I'm Coming Home' Essay Inspired His Budding Media Empire

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LeBron James was vilified for "The Decision" when he announced he was taking his talents to South Beach. But when he decided to return to Cleveland, he decided to do things a bit differently, opting to pen a personal essay in Sports Illustrated that sparked his media company—Uninterrupted.

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